With these social media videos, our aim was to deliver a lot of diverse videos. It was a mix of organic content, promotion of the accommodation and showcasing the property, as well as travel UGC ads and testimonials. Our goal was to show both Mallorca's fun city life in contrast to the unspoiled nature and secret "Calas". 

In addition to the edited UGC videos, the goal was to also share an abundant of raw iPhone video footage. These are very helpful for the long term to create videos with for social media or share separate clips in Instagram Stories. This way we created not only high quality photos to share on social media as well as POV-videos of the travel activity, but also a library stocked with clips for the future.