With these social media videos we aimed to create a perspective for potential clients to imagine themselves in. That even though it's a very tough hike, it's worth every bit of sweat and tear because of the magical experience. 

In addition to the edited UGC videos, the goal was to also share an abundant of raw iPhone video footage. These are very helpful for the long term to create videos with for social media or share separate clips in Instagram Stories. This way we created not only high quality photos to share on social media as well as POV-videos of the travel activity, but also a library stocked with clips for the future.